Comments on: Social Media IS Guerrilla Marketing

By: dawn miller

dawn miller — Fri, 08 Jan 2010 14:03:23 +0000

that’s why i like your company!! because it is called ‘guerrilla!’ Guerrilla marketing gets in the hearts and minds of consumers quicker than any ad slick or pricey TV commerical! They do business with people they interact with, people they just meet rather than some jingle they hear on the radio….well, in my opinion….good blog!

By: Jaylyn Bergner

Jaylyn Bergner — Tue, 20 Oct 2009 21:08:10 +0000

Damien,
Last night I wrote a blog, spurred by Justin’s comments last Thursday, about the link between SM and PR, without having seen yours first. Though yours is much longer and more detailed. Kudos to you! Next time I’ll have to read your blog before posting something that could be similar. We even started out the same way. How funny is that?? Great job on the blog by the way!

By: Damien Steiner Smith

Damien Steiner Smith — Sun, 20 Sep 2009 22:07:24 +0000

Julie, I can say for sure that you definitely are! Deep in the trenches!

By: Julie@Momspective

Julie@Momspective — Wed, 16 Sep 2009 12:36:56 +0000

You’re right. Although I’ve made some of my best friends because of Social Media, my business has tripled because of it as well. Oooh…now I feel like a soldier or something lol.

By: Twitter Trackbacks for Social Media IS Guerrilla Marketing | Guerrilla Social Media [guerrillasocialmedia.com] on Topsy.com

Sat, 29 Aug 2009 07:27:32 +0000

[...] Social Media IS Guerrilla Marketing | Guerrilla Social Media http://www.guerrillasocialmedia.com/2009/08/social-media-is-guerrilla-marketing – view page – cached People want to do business with people that they trust above all things and social media helps generate a mystical level of trust between people who have never had face to face interaction. Sharing your life and valuable info with people attracts them to what you have to say. Also, saying meaningful things to them lets people know you care and solidifies the relationship. This breaks down walls of reluctance which makes people more open to at least finding out about whatever you have to offer. — From the page [...]

By: JustinSMV

JustinSMV — Fri, 28 Aug 2009 21:06:55 +0000

@Rob – I think you misunderstood Guerrilla Social Media…Guerrilla Marketing Technique is an unconventional approach that is not too direct like a pushy used car sales man. These not so “normal” marketing techniques can be very undercover because we are building relationships first before trying to sell or push anything for clients, the clients will make the decision built on trust which in essence ties in Guerrilla Marketing. Any questions feel free to contact me anytime.

Justin Williams

By: Damien Steiner Smith

Damien Steiner Smith — Fri, 28 Aug 2009 20:52:15 +0000

Nothing about my post says that social media is manipulative. In fact I’m saying quite the opposite. The overt nature of social media inspires a level of trust that takes place on a covert level. This post is breaking down to the simplest form WHY social media works for business and why it is a guerrilla marketing strategy versus a traditional or overt marketing strategy

Though in most cases, trust is something we foster as genuinely good and decent people, as a business owner, trust is an unsuspecting open door.

The term ‘good and genuine’ implies the fact that there are no false pretenses. And the collective social media mind has an acute ability to detect the sales tactics making it a self regulating community.

You have to understand the psychology of marketing to understand the subliminal and therefore covert nature of social media/permission based marketing.

By: Rob Laughter

Rob Laughter — Fri, 28 Aug 2009 20:18:53 +0000

I was with you, man, but this post makes me seriously reconsider my position on GSM. Social media is 100% overt, not manipulative. Strategy is not covert, it’s not unexpected… In fact, it’s quite the opposite.

Sure, it’s about gaining users’ permission to interact with them, and sure you’re finding them on their own terms, but to do so under false pretenses? I fear you’ve got social media wrong…