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Is Social Media The New Media For E-Mail?

 

Is Social Media The New Media For E-Mail?

Social New Media Marketing

The Battle for New Media Communication, Is E-Mail 2nd?

The Wall Street Journal recently posted an article if it was the end of the E-mail era?  The post showed that only 276 million used e-mail often and over 300 million used Social Network sites more.

These are staggering numbers as E-mail was a common activity a few years back.  However, technology trends has changed dramatically over the years and I can see why Social Network sites has taken over e-mail in communication.

First of all breaking down the concept of email is pretty simple to the structure.  The only form of engagement is one communication channel which is sent back and forth from the sender to the receiver, no other interaction or engagement is involved.

Social Networks on the other hand provide real time communication and engagement.  There is no delay in sending out data, the interaction you get is in real time.

Examples of people using Social Media more than e-mail is when clients are trying to be reached the normal procedure would be to call or e-mail the client.  Well the trick nowadays is to either text or Social Network (Facebook, Twitter, etc) your client as they tend to respond quicker and more in a timely manner.

We are in the generation “Now”.  Social Media proves that no longer are communication channels stacked and archived, the barrier has been broken where instant communication is becoming the Norm.  More and more people are utilizing Social Media to be the 1st lines of communication than e-mail right now.  Should be interesting to see what’s next in Social Media for the New Media Communication of the future.



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