Social Media Meetups, events and seminars have been popping up all over Hampton Roads in the last few months.   These events range from sales pitches to networking events with a little education, but for the most part, social media novices, skeptics, and fans often leave these events feeling like something is missing.  Well look no further because the Young Professionals Network (YPN) of the Hampton Roads Realtors Association (HRRA) has prepared a four-part educational series with a goal of filling that empty space.

As the owner of Guerrilla Social Media, I’m honored that YPN has invited me to share my perspective on the Guerrilla Marketing approach to social media and how it may change the way that Real Estate professionals specifically view social media platforms and their approach to implementing an efficient and effective strategy.

You may think that social media is for kids, or people with a lot of free time, but if your like most, you know that there’s something about social media and that ‘something’ has nothing to do with the fact that everyone is doing it.  This series seeks to redefine social media in a fundamental way.  It’s not about Facebook, in fact Facebook in a business sense may be a proverbial snowflake on the tip of a massive iceberg.  I’m going to take social media way beyond the big three social networks (Facebook, LinkedIn and Twitter), and expand the horizon into more effective tools for Real Estate Professionals.

If you’re not in Real Estate, don’t worry.  There will be plenty of content that pertains to anyone who has a business interest in social media.  I’m going to get deep into professional social networks like LinkedIn as well as maximizing some of the incredible free tools of Google, free SEO tips and tricks, using Messageboards and Forums to drive traffic and how to make a lasting impression with Multimedia platforms, video specifically.

So mark your calendars, bring your laptops, and make sure your phone is charged up because it’s going to be a fun ride!

In case you missed last week’s Nor’easter, there is a new storm brewing off the coast of the Virginia Beach oceanfront and it’s due to arrive this January!  Social Media at the Beach is coming and this social media event is designed to blow away the myth that social media is only for tech savvy ‘experts’ and people who spend all their time in front of a computer!

Social media is for busy people who want to stay in touch with their friends and other interesting people they like to network with and this new school relationship tool that uses old school principles has a tremendous potential to generate business!

So if you want to learn how to blog, use social networks like Facebook, and maximize you’re company’s SEO power on the web, register today and I’ll see you at Peabody’s on January 23rd!