Guerrilla Social Media
Hey Social Media Guy, You Forgot to be Social
A few months back, Paul McGirt a Realtor in the Virginia Beach area wrote an interesting article in the Hampton Roads Association of Realtors Magazine called Social Media - Because We are Social People. While going through my archives, I found that mag and it got me to thinking about ...
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Organizational Buy-In
Despite the appearance of a down economy, some businesses are surviving, and even thriving more than they ever could have imagined! It's no coincidence that many thriving businesses are also aggressively marketing whether they can afford it or not. Though marketing in a shifting economy to sustain and ...
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Your Business Breathes Content
One of the most common questions/statements I get from business owners about developing and using social media in their marketing strategy is "how do I generate content" or "I just don't have any content to share with my fans/followers." But with every business I've consulted with since starting my business, ...
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Friend or Farmer – No, There’s Not Strength in Numbers
Have you ever gotten a friend request from someone you didn't know? Social Networking sites like Facebook and Twitter are all about making 'friends.' But what is a friend really? In recent time's it has translated into a status symbol for popularity. First of all, Facebook has a "Friends List," and ...
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The YPN of Hampton Roads Realtors Association (HRRA) Partner with Guerrilla Social Media
Social Media Meetups, events and seminars have been popping up all over Hampton Roads in the last few months. These events range from sales pitches to networking events with a little education, but for the most part, social media novices, skeptics, and fans often leave these events feeling like ...
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Is Your Marketing Department Killing Your Social Media Strategy?
Seems like everywhere you look small businesses and large companies have caught the social media bug. Whether they showing early signs with the scratchy throat, or have a full blown case of social-media-isis, everyone is either in the game or trying to figure out how to get in the ...
read moreSocial Media IS Guerrilla Marketing
I recently had an intense discussion with a colleague about guerrilla marketing principles and how it applies to Guerrilla Social Media. Though edgy and unconventional marketing tactics typically define guerrilla marketing strategies, a basic examination of guerrilla marketing boils down to two things, covert and unexpected or undetectable marketing. A properly ...
read moreSocial Media Marketing Vs. Pay Per Click
Business owners like the idea of fast, easy, and inexpensive (a.ka. cheap) advertising. They also know however that traditional methods of advertising like mailers, newspaper ads, and billboards to name a few are becoming less effective and remain costly. So in search of a new way to both advertise and get ...
read more5 Reason to Start Marketing with Social Media
For a small business just starting out, budget is a primary concern. A big expenditure in a business' budget is marketing. You have to get your name, face and brand out to the masses, and using traditional advertising methods like print, TV, radio, and even new media strategies can be ...
read moreTrifecta: A Simple Strategy for Social Media Success
Are you using social media to grow your business? I get a lot of questions from business owners and other busy professionals about how to develop strategies for business growth using social media. My goal has always been try to simplify the social networking equation, and through my calculations I ...
read moreRESERVE YOUR CLASS TICKET HERE
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Recent Blog Entries
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Beef Up Your Brokerage’s Technology Quotient
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Apr 18 2011 -
Social Media: Accelerating the End of Days one Post at a Time
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Mar 13 2011
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Think You Don’t Look Like Mom? Ask Facebook and Think Again
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Mar 08 2011