Social Media Meetups, events and seminars have been popping up all over Hampton Roads in the last few months. These events range from sales pitches to networking events with a little education, but for the most part, social media novices, skeptics, and fans often leave these events feeling like ...
read moreSeems like everywhere you look small businesses and large companies have caught the social media bug. Whether they showing early signs with the scratchy throat, or have a full blown case of social-media-isis, everyone is either in the game or trying to figure out how to get in the ...
read moreI recently had an intense discussion with a colleague about guerrilla marketing principles and how it applies to Guerrilla Social Media. Though edgy and unconventional marketing tactics typically define guerrilla marketing strategies, a basic examination of guerrilla marketing boils down to two things, covert and unexpected or undetectable marketing. A properly ...
read moreBusiness owners like the idea of fast, easy, and inexpensive (a.ka. cheap) advertising. They also know however that traditional methods of advertising like mailers, newspaper ads, and billboards to name a few are becoming less effective and remain costly. So in search of a new way to both advertise and get ...
read moreFor a small business just starting out, budget is a primary concern. A big expenditure in a business' budget is marketing. You have to get your name, face and brand out to the masses, and using traditional advertising methods like print, TV, radio, and even new media strategies can be ...
read moreAre you using social media to grow your business? I get a lot of questions from business owners and other busy professionals about how to develop strategies for business growth using social media. My goal has always been try to simplify the social networking equation, and through my calculations I ...
read moreOne of the primary methods of referral generation in the sales industry has been word of mouth advertising and the perfect example of how to maximize the potential of this powerful yet simple exposure tool is exhibited by companies that grow via network marketing. Though often stereotyped as pyramid schemes or ...
read moreIf you couldn't tell, Social Media is hot right now! A lot of people are now connected to others via some social media outlet these days. Be it a Social Networking Profile like Twitter or Facebook, a Blog, or even a YouTube Video channel, people are loving this ...
read moreRecently, while talking about social media with a client, the topic of empowering employees with social media as a business strategy was discussed. Allowing employees to share their company affiliation and actively exchange information in such an open and informal way initially gives a lot of business owners an uneasy feeling ...
read moreSince I started sharing Social Media with business professionals in Hampton Roads, I have come across success driven people from all industries! Though many are wary of the seemingly unpredictable affects social media can have on their careers, none have been more resistant to riding the social media wave than ...
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