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Who Owns Your Facebook Business Fan Page?

Facebook Fan Pages are all the rage and with good reason: Every business that deals with people needs one because Facebook is where the people are!  Problem is most business owners are busy, don't have time and would simply prefer to have someone else do it for them.  Facebook "experts" ...

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Trifecta: A Simple Strategy for Social Media Success

Are you using social media to grow your business? I get a lot of questions from business owners and other busy professionals about how to develop strategies for business growth using social media. My goal has always been try to simplify the social networking equation, and through my calculations I ...

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Social Media for Network Marketers

One of the primary methods of referral generation in the sales industry has been word of mouth advertising and the perfect example of how to maximize the  potential of this powerful yet simple exposure tool is exhibited by companies that grow via network marketing. Though often stereotyped as pyramid schemes or ...

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Do My Employees Need Social Media?

Recently, while talking about social media with a client, the topic of empowering employees with social media as a business strategy was discussed. Allowing employees to share their company affiliation and actively exchange information in such an open and informal way initially gives a lot of business owners an uneasy feeling ...

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Tackle the 800lb. Gorilla!

Are you curious about this phenomenon called social media? Social Media is rapidly becoming a primary method of communication and information sharing. With Facebook reporting more than 200 million active users and Twitter boasting growth from 14 million users to more than 21 million users, social media is clearly here ...

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