If you couldn’t tell, Social Media is hot right now! A lot of people are now connected to others via some social media outlet these days. Be it a Social Networking Profile like Twitter or Facebook, a Blog, or even a YouTube Video channel, people are loving this easy and effective way to communicate.

One of the things that makes social media so darned attractive is the fact that it’s usually completely free to use.   Anyone with a little time and patience can set up a Facebook page or a Twitter and immediately start engaging people and sharing info and as a result something amazing is happening: Accelerated evolution!

Free information is making it so easy for people to share ideas, learn, and grow, personally and professionally at such a high rate! Creativity and success are thriving in the social media realm and it can be directly linked to the ability to share information freely and easily!

Recently, Justin Williams and I did a presentation at one of the most well known Social Media Events in Real Estate REBar Camp.  Justin focused on the 80/20 rule of social media which says 80% of your updates should be personal, 20% should be business.  This rule also applies to free information. If your 20% business is filled with rich free information, you will reap the benefit of the 80% personal connection in business!   I can say from experience that the law of reciprocity is in full effect. The more you give away freely the more that will come back to you!   I cannot begin to count the referrals I have gotten from those eager to help me because I have freely shared information with them.  So with all that being said, don’t stop sharing what you know…. freely!