Despite the appearance of a down economy, some businesses are surviving, and even thriving more than they ever could have imagined! It's no coincidence that many thriving businesses are also aggressively marketing whether they can afford it or not. Though marketing in a shifting economy to sustain and ...
read moreSocial Media Meetups, events and seminars have been popping up all over Hampton Roads in the last few months. These events range from sales pitches to networking events with a little education, but for the most part, social media novices, skeptics, and fans often leave these events feeling like ...
read moreSeems like everywhere you look small businesses and large companies have caught the social media bug. Whether they showing early signs with the scratchy throat, or have a full blown case of social-media-isis, everyone is either in the game or trying to figure out how to get in the ...
read moreI recently had an intense discussion with a colleague about guerrilla marketing principles and how it applies to Guerrilla Social Media. Though edgy and unconventional marketing tactics typically define guerrilla marketing strategies, a basic examination of guerrilla marketing boils down to two things, covert and unexpected or undetectable marketing. A properly ...
read moreBusiness owners like the idea of fast, easy, and inexpensive (a.ka. cheap) advertising. They also know however that traditional methods of advertising like mailers, newspaper ads, and billboards to name a few are becoming less effective and remain costly. So in search of a new way to both advertise and get ...
read moreFor a small business just starting out, budget is a primary concern. A big expenditure in a business' budget is marketing. You have to get your name, face and brand out to the masses, and using traditional advertising methods like print, TV, radio, and even new media strategies can be ...
read moreIf you couldn't tell, Social Media is hot right now! A lot of people are now connected to others via some social media outlet these days. Be it a Social Networking Profile like Twitter or Facebook, a Blog, or even a YouTube Video channel, people are loving this ...
read moreSince I started sharing Social Media with business professionals in Hampton Roads, I have come across success driven people from all industries! Though many are wary of the seemingly unpredictable affects social media can have on their careers, none have been more resistant to riding the social media wave than ...
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