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social media strategy

 

Organizational Buy-In

Despite the appearance of a down economy, some businesses are surviving, and even thriving more than they ever could have imagined! It's no coincidence that many thriving businesses are also aggressively marketing whether they can afford it or not. Though marketing in a shifting economy to sustain and ...

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The YPN of Hampton Roads Realtors Association (HRRA) Partner with Guerrilla Social Media

Social Media Meetups, events and seminars have been popping up all over Hampton Roads in the last few months.   These events range from sales pitches to networking events with a little education, but for the most part, social media novices, skeptics, and fans often leave these events feeling like ...

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Is Your Marketing Department Killing Your Social Media Strategy?

Seems like everywhere you look small businesses and large companies have caught the social media bug. Whether they showing early signs with the scratchy throat, or have a full blown case of social-media-isis, everyone is either in the game or trying to figure out how to get in the ...

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Social Media IS Guerrilla Marketing

I recently had an intense discussion with a colleague about guerrilla marketing principles and how it applies to Guerrilla Social Media.  Though edgy and unconventional marketing tactics typically define guerrilla marketing strategies, a basic examination of guerrilla marketing boils down to two things, covert and unexpected or undetectable marketing. A properly ...

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Social Media Marketing Vs. Pay Per Click

Business owners like the idea of fast, easy, and inexpensive (a.ka. cheap) advertising.  They also know however that traditional methods of advertising like mailers, newspaper ads, and billboards to name a few are becoming less effective and remain costly.  So in search of a new way to both advertise and get ...

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5 Reason to Start Marketing with Social Media

For a small business just starting out, budget is a primary concern. A big expenditure in a business' budget is marketing.  You have to get your name, face and brand out to the masses, and using traditional advertising methods like print, TV, radio, and even new media strategies can be ...

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Social Media: Don’t Stop Giving it Away!

If you couldn't tell, Social Media is hot right now! A lot of people are now connected to others via some social media outlet these days. Be it a Social Networking Profile like Twitter or Facebook, a Blog, or even a YouTube Video channel, people are loving this ...

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Blogging Without Getting Fired

Since I started sharing Social Media with business professionals in Hampton Roads, I have come across success driven people from all industries! Though many are wary of the seemingly unpredictable affects social media can have on their careers, none have been more resistant to riding the social media wave than ...

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Jodi Diehl
Sunfrog Services, LLC